Suspicion, by Dr. Ogi Ressel

Warm hellos to everyone!
Wow! Last week's THOT pushed some buttons! There's a surprise!
Tons of cards and letters! Love it! Fabulous to hear from so many
of you! Even heard from doctors who have
been silent for a long, long time! .......And that is the very purpose
of my THOTS: To get you thinking, to have you re-evaluate what you
do, to have you practice with honor and clarity, to have you become
amazing, to be the kind of doctor you've always aspired to be
- before all those glibby and slick marketing seminars convinced you
that your community wants a super-salesman instead of a great doctor,
to have you practice with fun and laughter, to make you "unconstipated"
in your thinking, to give you the ability, the freedom, and the
right to laugh at yourself, to have you lighten up a bit, to learn that
becoming the best is a process, to teach you that this is exactly what
your community is waiting for, to have you learn that you do not need
to compromise your values, to have you practice with integrity, honor
and dignity, and most importantly - to help me in my mission: To help
as many children and their parents in my lifetime as I can!

There! I've said it! That was a mouthful!
What amazes me is that there are still doctors out there who think
that the PEP Program is the same as all the rest of the coaching
programs out there. They think that they've "seen it all before." And I
want you to know that I totally understand! Many doctors have been
burnt by unscrupulous seminars, marginally ethical coaching "warlords",
unkept promises, money-down-the-drain schemes, insane marketing ploys
which did not produce any results, complicated selling tactics, weird "closing"
techniques, bizarre "conversion" ploys, desperation, fear, religious hype,
and unprofessionalism.
I have to tell you that the Practice Evolution Program is not about any of
these! No!
You can relax - it is none of those! It is all about teaching you to become
the very best doctor and the very best clinic your community has ever seen.
Ever!
Period!

I know this THOT is a little different that all the rest that I send to you,
and I'd like to ask you to forgive me, but the reason is that I encounter
much suspicion out there - many doctors are often wary - they think I'll try
to "sell" them somehow. That they will be forced to do something that will
somehow violate their honor. Relax - I don't work that way at all!

The PEP Program is by invitation only - It is the only Program on its kind on
the planet! Not just anyone can join it. No. You have to be invited!. I like that.
And I am not being snooty when I say that! Absolutely not! The reason it is
by invitation is that I want to be certain that a doctor will totally resonate with
what I teach and that all his aspirations are met! You see....I want you to
practice in that same manner - from the perspective that people need you,
you do not need them. You are not needy!

To see if the PEP Program is right for you, please complete the Practice
Health Mini-Check up on my website - www.practiceevolution.com. Complete
all the fields from your heart and hit the SEND button at the end. It will be
sent to my computer and Sherry will call you to schedule time so that I can
chat with you about your practice and the reason you are not where you'd like
to be. I'll give you some really cool suggestions and we'll decide
together if the PEP Program is right for you and if you need my help. Simple!

So....no suspicion.
Just do it!
Warmest wishes,
Dr. Ogi Ressel