Reality, by Dr. Ogi Ressel

Tuesday, May 19th 2009

Warm hellos everyone,

I thought that I would talk about an issue which is a common problem
is many Chiropractic clinics - and is very easy to remedy.

So.....let's talk about reality for a moment.

I talk with hundreds of CAs each week and I want to take a moment and
applaud these amazing people who work with us - our staff. Notice I said
with us, not for us - there is a big diffrenece in these two statements.

I'd like to feel that our staff work alongside the doctor to achieve a common
purpose - the one written on your reception areawall for all to see (for those
who are confused, please check out the THOT from two weeks ago).

What I noticed is that while the doctor is in his own healing zone when he is
adjusting his patients, his staff really have no idea whathe is doing. They
see him adjusting his/her patients but have no idea why and for what purpose.
Oh....sure, they know that he is correcting these tyrranical subluxations, these
"silent killers," these predators of health and happiness, .....but the whole
process is far-removed from their own reality. They really don't know why
people come and see us.

As far as most CAs are concerned, people see us with all these amazing
ailments, and we do these magical spinal adjustments,and people somehow
get better......and of course, patients tell CAs how much better they are doing
and how wonderful the doctoris....and our wonderful staff smile sweetly and
agree. BUT, they have no idea what we are doing!
....and so the whole experience becomes a bit incongruent.

So....here is what I suggest:

At each weekly staff meeting, you, as the doctor, should do a 5 minute case
presentation for your staff so that they know whyMrs. Mary Long is seeing you
with Colitis. You need to explain the case in lay-terms;  the symptoms, your
examination and opinion,x-rays, scans results, and care protocol. You should
conclude with what you are attempting to achieve with Mary. See, this way,
your staff are in on Mary's recovery and feel very much part of the healing process.

As well, you could write up this case for your patients, and place it in the reception
area for all to see - pointing out the obvioussubluxations on her films. Patients
now have reality in what you do.

I suggest that this becomes your case of the WEEK, not month. (I have seen
some cases of the month where Charlie the spider hashad 3 generations of
offspring on the same films.)

So....if you want to foster a team approch to patient care, you need to let your
staff know why Mary is seeing you, or Betty,or Joe, or Bob, or....

The other issue I want to touch on is that your staff should undergo the same
examination and care protocol as your patients.
If your staff are being adjusted haphazzardly, they will tend not to see the
importance of maintaining a strict adjustment protocol.
After all, you have never stressed it as important for them. Here is where you
need to walk your talk. There needs to be congruity inwhat you do.

These two issues are critical is making certain you staff totally get what you do
and your passion for doing it.

Talk with you next week,

Warmest wishes,
Dr. Ogi Ressel

PS: Some of you may not be familiar with the fact that last October, the JVSR
published my paper on a sample of 650 children.
The paper explained the nuances of a new subluxation pattern we found in
children - the Pelvic Distortion Subluxation Complex.
Apparently, it was the largest study done on children in the history of our
profession. Anyway, the reason I am mentioning this tid-bit isbecause
Drs. Winterstein, Leach, and Wyatt criticized my paper and their letter, as well
as my reply and comments from the Editor, was published last week in the JVSR.
Very interesting reading! Check it out online at www.jvsr.com