Marketing guru, by Dr. Ogi Ressel

Tuesday, June 16th 2009

Warm hellos to everyone!

Ok....I need you all to get this: Your patients don't sign up with you
because you marketed them to death. They do not suddenly decide
to see you because they saw your wonderful ad in the yellow pages.

Think about this for a moment:
How did you find your dentist, or optometrist, or veterinarian, or hairdresser?
Was it from the amazing and fun mall screening they were doing?
Were they trolling the streets looking for you? No? There's a shock!
You found these people by word of mouth. Yes..referral. What a concept!

Listen up...would you subject your children to the care of someone you
picked out of the yellow pages? No? Atta boy. You are honest with yourself.
No, you would not.

There is no sane mom out there that would subject her kids to your care
if she picked you out of the phone book - the one with your glitzy full-page ad.
You know the one: The ad with the eight danger warning signs, the fact that you
offer acupuncture, massage therapy, salt and mud baths, vitamins, neutriceuticals,
blood work, x-rays on the premises, rehab, traction, yoga classes, and a tire
rotation centre on slow days!

A mom would only subject her children to your ministrations if she felt that
you were trustworthy and that you were recommended highly. ...And you would
do the same. You hate to admit it but you know that I'm right!

You see, in order to be ultra-successful in practice, you do not need to
become a marketing guru! You do not need to be a marketing wizard to
capture that elusive new patient. No!

What you do need is to be the best doctor your community has ever seen. 
Ever!
Now there's a concept!

You need to have people in your community talking about you behind your back!
Would this be what they would say?

"Bob, have you seen that wonderful ad by Dr. Jones, the Chiropractor down the
street? You know the one...the one with the multiple choices a patient can have
to recover. I can pick from acupressure to Shiatsu, to massage, to hot mud packs,
and even have my tires rotated while I wait. I can't wait to see him.
I think I'll call him right now!....and I'll bring my kids!"
Right!

Somewhere, in the quest for the fast buck, we forgot what we are here for.
With the onslaught of a myriad coaching programs who teach how to market
for that elusive new patient, we abandoned the idea that we actually are
here to serve people.

We are here to save as many as we can - especially children!

Listen...I have said this before....I know that this is what the people in your
community are looking for. Why? Because I've had the top pediatric and
family practice in North America. It was to the point that people would fly
in to see me from every State and Province and from overseas. And I did
it with no marketing, no BS, and no hype.

....and that is what my Program is all about. How to become the best at what you do.
So...if you've been thinking about joining me, I would welcome you with open arms.

Come...become the doctor you've always dreamed of being.
Or....you can become a marketing guru.
The choice is clear.

Warmest wishes,
Dr. Ogi Ressel