Fear of Change, by Dr. Ogi Ressel

Saturday, May 2nd 2009

Warm hellos to everyone,

I thought I'd touch on an issue which seems to be one of the main
 reasons why doctors do not grow and are stuck - Fear of Change.
It can be crippling.

All of us have a comfort zone - a level of complacency that we reach
where the pain of change is enormous compared to the pain of remaining
where we are. In other words,  we are stuck in a place that is comfortable
enough to offset the effort and inconvenience it takes to change.  
So we stagnate.

We decide that the effort to change and the pain of doing so, is gargantuan
as compared to the discomfort, frustration, sleepless nights of worry,
of not achieving the practice you have always dreamed of having -
it's just too much work!  Atta Boy! You should congratulate yourself -
you have just turned your groove into a rut! 
You have just exchanged your aspirations, dreams, and desires -
for the ordinary. ....and your plan is to coast it out, seeking out a meager
existence just to get by, for you and your family.

Listen....I've said this before: People only change when the pain of staying the
same is greater than the pain of change! It does not happen any other way!
"It ain't so bad" you tell yourself to quiet that little inner voice which is telling you
that you are being a shmuck - that you are not being true to yourself. That there
is a reason you became a Chiropractor - to help as many people as you could.

You even swore an Oath upon graduation. So you build this elaborate wall of
excuses and defenses in order to rationalize and be Ok with where you are.
To quiet that inner voice.
To make it go away.
Listen up....I totally agree with you - change is uncomfortable. But....it's also
inevitable. Nothing ever stands still. There is no "coasting" through Life - you
probably already know that.
There is no standing still. No.
Either you are growing, or you are dying. There is no in between. No gray areas.
No middle ground. No safe haven.

So... realize this; there are only two things you can absolutely count on in Life;
1. Change - whether you are ready or not.
2. Yourself

Yes....you can count on yourself! Kind of an empowering thought, isn't it?
You can count on yourself and your inner resources - your strength,
your courage, your dreams, your effort, to accomplish anything you
put your mind to.
Hey....what a thought!
You are the source of your own future. You get to chose! Awesome!

Think of this for a moment - you graduated as a Chiropractor - not
an easy thing to do. You started practice - also not an easy thing to
do - it was lots of hard work.....and then you started using  tools and
procedures some coaching seminar taught you which your patients and
community did not resonate with. And practice became hard, difficult,
a grind, unfulfilling. etc.

So here is the answer: change the tools you are using.

Change the manner in which you are communicating what you do with
your patients and your community - I'll teach you how.
Here we go again.....Fear of Change. I can hear your knees shaking already!
Hang on for a moment...this fear is false. It is a fake. It is an illusion
structured by you and you only.
....and this is where the Practice Evolution Program fits in. I will give you tools
which totally resonate with your patients and community in an environment
which is safe, clinically excellent, honest, and will give you the vision you
need to have the practice you have always wanted to have - to be the doctor
you have always wanted to be. ...and there is no selling involved. None.
No glibby phrases to use, no closing sales pitches to memorize and no
scare tactics. Honest.

In comparison to what is being peddled out there, that concept is simply
amazing. ...And you will be taught by a fellow who walked the talk. A fellow
who had the top children's and family practice in North America. A fellow who
understands where you are and the fear you are facing.
Me!
Been there, done that and have several tee shirts!

So....here's what I suggest;
Face your fear and decide to change. Get really pissed off with where you are.
Reaffirm that you were meant to help more people than you are helping at

present. Understand that people want what you do! Draw a line in the sand,
step over it, and never look back!
Stop being average. Learn to be the best in your community!
What an empowering thought!

And if you haven't yet, visit my website (www.practiceevolution.com )
do the Practice Health Mini Check-up. It comes right to my computer.
I'll study your answers and call you with my advice and my suggestions.
Really cool stuff!

But here is the catch....do it now. Don't wait 'till that dreaded Procrastination
Disease hits.

Looking forward to hearing from you,

Warmest wishes,
Dr. Ogi Ressel