Excuses Why I Don't Succeed, by Dr. Ogi Ressel

Wednesday, June 3rd 2009

Warm hellos to everyone;

Let's get down to the nitty gritty on this; many doctors seem to have
every excuse known to Man why they can't succeed.

Here is one of my favorites:
One doctor once said this to me; " You don't understand, Ogi. The people i
n my state have no money for Chiropractic care. No one wants to spend
money on Chiropractic." said he as he was going bankrupt. ( I was going to
fly out there to meet these strange folk!)

Four weeks after Module I, this same doctor phoned me from his boat on
the Pacific (how cool is that?) and told me that he just bought a plane and
that he doubled his practice.
I asked him if he moved. He said "No, why?" I said, " well, you told me that
no one in your state has money for Chiropractic. So... you must have moved."
He laughed.

Another of my favorites is this one:
"My patients drop out as soon as their insurance is over."
You see that in itself is not the problem. It is only a symptom. Yes. They have
no idea why they are in your office. Do you think it is their fault?
As far as they are concerned that is what Chiropractic is - an insurable
"treatment" of something.
Whatever. And the fact that their insurance company only pays for their 12
visits must mean that this is all they should require. Makes total sense.
Why would they think otherwise? You never told them. You just went along
with their perception and accepted their coverage.

Here is another:
"It's just my luck. I just have bad patients." Right. No comment here.

Or another:
"I can't get my patients to bring in their kids."
I mentioned this in a previous article to the WCA Journal; the percentage of
children you see in your practice is directly proportional to the level of trust
your patients have in what you do. Ouch!!!
The reason the level of trust is not there is that your patients don't really
understand what you do.
And you don't really know how to explain it to them. That's it!

"But, Ogi, I work downtown and see mainly adults who don't have kids."  
And these people don't know anyone who has children of course. Why?
Because they probably live on an island and never speak to another Human
Being. Get real. Everyone knows people who have children who need help.
That is the reality. The only reason you are not seeing them is because your
patients have no idea why it is so important. Why would that be?

Well, most likely because you may not understand why it is important yourself.

How about this excuse:
"I advertise, screen at malls, have the biggest yellow page ad, and we can't seem
to keep 'em. I have a bad location."
That's not it. ...And this is the most difficult point to have you see. The reality
is that people have will not see someone who is mediocre or second-best. No.
They only want a doctor who is the very best at what he does.  They want a doctor
who is caring, honest, has integrity, and will go out of his way to help them.
They want a doctor who is the absolute best.
May I remind you that you have the same want.

Here is the reality on this: When a patient finds a doctor who they consider to
be the best, would they be worried about his fee? Would they be concerned that
his office does not accept their insurance plan?

Would they be concerned that he is on the 25th floor above Mario's Bakery
overlooking the back alley?
The answer to all these questions is a resounding NO! These things pale in
significance. They are not important. But here is the other side of this issue
however: If they are important to a patient, then their perception of you is that
you are not the best. Period.

Please let me help you. That is the reason for the PEP Program - I will show you
how to be the very best.
End of story.

You see, success is not negotiable and failure is not excusable.

You need to realize this truth: If you are not succeeding, you are not helping
as many people as you originally wanted to - and can.

So ....those who have not  taken the PEP Program yet, let me help you get
through the minefield!

I know the way.
...And I really want you to succeed - I want you to be able to help as many
kids as you can!

...And if you still have not done the Practice Health Mini Check-up on my
web site, what are you waiting for?
Make a commitment to do it now.

I know that this THOT was sprinkled with some "tough love" but I feel very
strongly about this issue.
There is no reason why you cannot succeed. None.
The only thing that stands in your way is you!

Warmest wishes,
Dr. Ogi Ressel