Connecting, by Dr. Ogi Ressel

Sunday, June 7th 2009

Warm hellos to everyone,

I just finished what can only be described as a magical Module II in
Niagara Falls.
The sun was rising over the Niagara River and shone right into our
seminar room illuminating everyone's face - it was as if Innate decided
that since this was a Chiropractic seminar and was all about turning on Life,
that we should have some Divine Illumination to help clear the cobwebs.
....Little did they know that it was just part of the Program - just like
the croissants and coffee.
...And as an encore, we had a wondrous rainbow just outside the seminar
room windows, over the Falls - all afternoon.

One of the doctors flew in from South Africa and when it started snowing,
she stood in quiet amazement at the windows gazing at the snowflakes 
swirling in the wind - a child-like wonder flickering on her face.
It doesn't get better than that!

And this brings me to a thought I want you to consider:

When you are in consultation with a New Patient, that same wonder
should illuminate their face. You should be able to reach and touch you
r patient in that same manner - I am not speaking of physical touch. No.
I am speaking of touching them on a much deeper level. A level where
few words need to be said. A level where there is understanding, caring,
warmth and unconditional help being transmitted. A level where the patient
has a simple knowingness that they are in the best of hands. Period.

A level where you witness the most amazing transformation take place
before your eyes - there is a flicker of understanding, and often the patient's
eyes well up with tears. Please do not misunderstand this. These are not
the tears of fear because of some canned and cookie-cutter "procedure"
that some are taught. No! These are the tears of understanding. These are
the tears of hope. These are the tears of finally finding the right help for
a condition which has been a nightmare.

When you witness this transformation, you will most likely have tears in
your eyes as well.
....and you will know that you have connected with your patient.

And when this occurs, it matters not what your fees are, or if you take
insurance or not, or if your office in on the 10th floor overlooking Mario's
Bakery - and there's no elevator.

Those details pale in comparison to the connection between you an the
patient. ...And that is what being in practice is all about.

If you are able to connect with your patients on that level, you will need little
marketing to grow your practice.

...And that is what the PEP Program is all about.

Warmest wishes,
Dr. Ogi Ressel