Blaming the economy, by Dr. Ogi Ressel

Tuesday, May 5th 2009

Warm hellos to everyone!

Ok.....I chatted to you about this topic in early July but I think we
need to revisit this issue.
There have been some heavy-duty rumors flying around about the
upcoming down-turn in the economy. History tells us that when the
media gets hold of this and plays it up, most of the population,
including you, becomes convinced that things are bad - and they
begin to become bad. 

And even so.....if the economy slows down a bit, you need to keep
in mind that people WANT what we do! YES! The public wants what we do!

Think about this for a moment: they want the type of care we
provide - no drugs or surgery.

There are two ways of looking at this: In the retail world, people,
including you, will try to get the very best deal, coupon, freebie, discount,
certificate, etc., to buy a certain thing.

Or decide that if times are tough, they don't really need it. Unfortunately,
many of you fit into that bracket.

When it comes to Health, however, all bets are off. Now, it really
doesn't matter what the economy dictates. What matters is that people
want to rid themselves of this "thing" they have been battling and that
has been limiting their life - nothing else matters! Think about it for a
moment: This disease that has been limiting their life. This annoyance.
This Problem. ....And they will try to find that amazing Chiropractor
they've heard so much about, that incredible doctor everyone talks about,
that fantabulous individual who will help them - no matter the cost or
distance - and make this health concern go away. Hopefully it is you.

The reason doctors are so concerned about the economy and the fact
that people simply "don't have any money", is because what you see in
the Universe, sees you. If your state of being is totally immersed concerned
about survival and barely "making it", everything in your line of vision is
in that same state - LACK. And you attract to yourself those who share
your vision - those who are of like mind. And your practice is filled with
people who have no money. As an aside: It never ceases to amaze me
that all those people who have no money, still want your care - until they
have to pay for it. Then it becomes a huge issue. And you then assume the
role of a banker and attempt all those gimmicky machinations, financial
concoctions, and money wizardry in order to make their care in your office "affordable."

Here is the way I see it - and it maybe a brutal truth:
People have no money for YOU! 

Ok.....I know this stings, but hear me out.
The reason they have no money for you is simply because they see you
as just an average Chiropractor. Nothing exciting or fantabulous. Just average.
Just Ok. Humdrum. And that is the reason you are not getting referrals and
are not seeing their children. Period.
You are just not good enough. You are not professional enough. You do not fit
their image of a doctor. They don't see you as amazing. They don't see you as
incredible, and they certainly don't see you as the BEST!

If they did, people would line up to see you, be fighting to get on your
waiting list, fly from vast distances to meet you, refer all their loved ones
and their children to you, and your fees - no matter what they are - would
never be an issue. Money would not be a problem.

Ever - no matter what the economy dictates.

And a part of being the best means that you need to make certain that
your patients totally understand what you do - absolutely! And are able to
explain it to others.

So....the answer to a "bad" economy is very simple: You need to become
the best doctor your community has ever seen. Ever.

.....And that is what I teach.

Warmest wishes,

Dr. Ogi Ressel